Cooking and Tracking Technologies Addendum
Effective Date: December 2025
This Cookie and Tracking Technologies Addendum (“Addendum”) supplements the Hellobreeder Privacy Policy and explains how Hellobreeder uses cookies and similar technologies on our website, digital platform, and mobile applications.
By using Hellobreeder, you consent to the use of cookies as described below, subject to your browser settings and applicable privacy laws.
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They are commonly used to improve functionality, enhance user experience, provide analytics, and support advertising services.
Hellobreeder may also use similar technologies such as pixels, tags, device identifiers, and local storage (collectively referred to as “cookies” in this Addendum).
2. How Hellobreeder Uses Cookies
Hellobreeder uses cookies and tracking technologies for the following purposes:
Essential Functionality
To enable core platform features including account login, navigation, membership access, listing management, security, and fraud prevention.
Performance and Analytics
To understand how users interact with the platform, improve features, optimize listings and feed functionality, and enhance usability. Analytics data may be collected in aggregate form.
Preferences and Settings
To remember user preferences such as language settings, role selections, and platform customization.
Platform Advertising and Sponsored Content
Hellobreeder may use tracking technologies to measure the performance of sponsored placements, promoted listings, and advertising displayed on the platform.
3. Google AdSense and Third-Party Advertising
Hellobreeder may use Google AdSense or other third-party advertising services to display advertisements.
Google and other advertising vendors may use cookies or similar technologies to:
- Serve ads based on prior visits to this or other websites
- Measure ad performance
- Personalize advertising where legally permitted
Google’s use of advertising cookies enables it and its partners to serve ads based on users’ visits to Hellobreeder and other sites on the internet.
Users may opt out of personalized advertising by visiting:
https://adssettings.google.com
For more information on how Google uses data, please review:
https://policies.google.com/technologies/ads
Hellobreeder does not control third-party advertising cookies and is not responsible for third-party privacy practices.
4. Types of Cookies We May Use
Essential Cookies
Necessary for platform operation and cannot be disabled without affecting functionality.
Analytics Cookies
Used to understand usage patterns and improve platform performance.
Functionality Cookies
Support enhanced features such as feed behavior, listings, business pages, events, and group management.
Advertising Cookies
Used by advertising partners such as Google to display relevant ads and measure engagement.
5. Cookies and Personal Information
Cookies used by Hellobreeder do not collect sensitive personal information such as payment card details.
Hellobreeder does not sell personal information.
However, advertising partners may collect limited device or usage data through cookies to provide advertising services.
All personal data collected is handled in accordance with our Privacy Policy and applicable laws.
6. Managing Cookie Preferences
Most web browsers allow you to:
- View stored cookies
- Delete cookies
- Block specific cookies
- Block all cookies
Disabling certain cookies may impact login functionality, listings, sponsored content visibility, and personalization.
Where required by law, Hellobreeder provides a consent management tool allowing users to manage cookie preferences.
7. Mobile Applications
Hellobreeder mobile applications may use device-based identifiers to support:
- Account authentication
- Security and fraud prevention
- Analytics and performance monitoring
- Sponsored content measurement
Use of mobile tracking technologies complies with applicable app store and privacy regulations.
8. California and International Users
California residents and international users may have additional rights regarding cookies and personal data. Please review our California and International Privacy Rights Addendum for more information.
Where required by law (including in the EEA and UK), consent will be obtained before non-essential cookies are activated.
9. Updates to This Addendum
Hellobreeder may update this Addendum to reflect changes in technology, advertising practices, or legal requirements. Updates will be posted with a revised effective date.
10. Contact Information
For questions regarding this Addendum or our privacy practices, please contact: